Blog - Tips

6 Ways Our Customer Communication Management Platform Saves Your Business Time and Money

Monique Steyn
July 18, 2023
Cd29c0 1fe128fe49d24b1984c32445d6870710~mv2

Having a Customer Communication Management (CCM) platform is essential to enhancing customer experiences, saving time and money and boosting productivity. By centralising and automating communication processes, CCM platforms simplifies the composing and delivery of highly personalised communications. I look forward to exploring with you the five key ways in which a CCM platform can enhance productivity and cost-effectiveness in your organisation. I’ll share some of our customers’ own stories too, because the proof is in the pudding, right?

1. A central hub for customer communication

A CCM platform provides a centralised hub for managing all customer communications, eliminating disparate tools and systems. As a result of streamlining the process, businesses can save valuable time that would otherwise be spent searching for customer information, templates, or content across various platforms. Getting your team to work together in a centralised manner provides a wealth of benefits, such as reducing duplication of internal efforts and ensuring consistency of messaging with your customers.

2. Automated document composition

Traditionally, creating and updating customer documents, such as invoices, statements, or contracts, can be a time-consuming and error-prone task. Automating the process of creating documents helps save time and resources that were previously spent manually creating these documents, as well as reduce the risk of errors being made when a document is being created. CCM platforms automate the document creation process by leveraging templates, predefined content blocks, and data integration, ensuring your clients get exactly the information they need instead of being bombarded with too much and irrelevant information.

3. Personalised and Targeted Communications

CCM platforms enable businesses to deliver personalised and targeted communications to customers. By leveraging customer data, such as purchase history, preferences, or demographics, businesses can dynamically generate customised messages across various channels. It’s like someone taking the time to get to know you before offering advice and suggesting things, rather than randomly sending you items that don’t fit your needs. It’s a much more effective and personalised approach. This level of personalisation enhances customer engagement and saves time by automating the creation and delivery of tailored communications at scale.

4. An omnichannel delivery model that fits your budget

With a CCM platform, businesses can offer omnichannel delivery such as email, SMS, or print, depending on their customers’ preferences. Your business can save time and money by eliminating separate systems and integrations by using a single platform for multi-channel communication. Small companies often believe they cannot afford a Customer Communication Platform. Airdocs, on the other hand, helps businesses of all sizes with a subscription-model that fit their needs, regardless of their size.

5. Regulatory Compliance and Risk Mitigation

In industries with strict regulations, such as finance or healthcare, compliance is critical. Companies in these industries must comply with a wide range of laws and regulations. Failure to do so can lead to costly fines and reputational damage. Risk mitigation is also important, as companies must develop strategies to identify, assess, and manage risks associated with their operations. A CCM platform helps businesses stay compliant by automating the inclusion of necessary legal or regulatory disclosures in customer communications. Through templates that feature built-in and rule-based messaging, businesses can save time spent on manual review and avoid legal repercussions.

6. Marketing opportunities from mundane documents

Utilise Airdocs’ CCM solution to its fullest potential and transform mundane financial documents, such as statements and invoices, into a powerful marketing tool. By incorporating targeted marketing messaging into these documents, you can effectively engage your end customers. As a result of this strategic approach, routine communications become free marketing opportunities, amplifying your brand message and boosting customer engagement. As a result of leveraging your existing documents, you are able to reduce separate marketing costs and streamline your communication process, ultimately increasing your business’ productivity and profitability.


As the saying goes, the proof is in the pudding.

With a CCM platform, businesses can streamline processes, improve efficiency, automate document composition, increase engagement, and offer omnichannel delivery, all of which Airdocs can support your business with at a subscription rate that aligns with your company’s needs.

Personally, I am not easily convinced by SaaS platform promises until I hear the benefits straight from the horse’s mouth. I am sharing a few of our clients’ stories as shared with independent writer Libby May during an interview she conducted with them to gain a better understanding of what they are experiencing.


Cd29c0 Eb2027b81eea4820a91db8fa70531e21~mv2

Cd29c0 B1723b151c5e4a1382c3acf3cda1e8df~mv2

Cd29c0 B0360b83f4794486be73368af64aa219~mv2
Cd29c0 7461c194d633469c960e3daef87102bb~mv2
Monique Steyn
Project Manager
Monique Steyn
Project Manager
Working closely with our development team, I oversee our clients' customer communication strategy & implement solutions and personalised communications that meet their needs. I am responsible for the aesthetic and functional design of customer correspondence, while also creating and publishing marketing assets that succinctly convey our purpose and services to our audience.

Related Posts

Welcome to Mr Airdocs Blog Image

Welcome to Mr Airdocs Blog

I’m thrilled to introduce the launch of Airdocs’ blog page providing the opportunity to share business challenges turned into successes within the…

Monique Steyn
Monique Steyn 04 May 2021
AlayaCare Better Outcomes Conference Image

AlayaCare Better Outcomes Conference

Having a Customer Communication Management (CCM) platform is essential to enhancing customer experiences, saving time and money and……

Ruth Pretorius
Ruth Pretorius 19 October 2023
Flexible engineering of a multi-tenant SaaS solution Image

Flexible engineering of a multi-tenant SaaS solution

When you design and build a solution you always have a number of key design objectives or principles….

James McLeman
James McLeman 06 April 2022
~5min read
Contact Us
Small Favicon

Get started with a demo from an Airdocs representative

Experience how easy it is to automate and manage the delivery of operational, marketing and contractual documents to your entire client base.

  • Tick all boxes: compliance, tracking, archives
  • Safely customise documents on the fly
  • Digitally sign all correspondence
  • Make customers feel special
  • Accessibility for the visually impaired
Book a Trial
Big Favicon